E-Commerce

E-Commerce is the process to distribute, buy, sell or market goods and services, and the transfer of funds online, through electronic communications or networks. At any given time, there are approximately 8 million consumers worldwide that actively shop and buy through Web based stores or retailers. Typical business web sites do not usually have the same features as e-commerce enabled web stores do. In order to effectively distribute, market and sell goods or services Online you will need certain features only found on e-commerce sites. Features may include a shopping cart, ability to process credit cards, online product catalog, automated inventory system, databases, bulk email program, statistics tracking and other non-computer technologies such as product warehousing and shipping transportation.

Benefits

  • Helps create new business opportunities
  • Open for business 24x7
  • Increases brand or product awareness
  • Helps establish customer loyalty
  • Potential to increase overall business sales and profits
  • Expands geographical or customer reach
  • Allows for smaller market or niche targeting
  • Allows for easier delivery of information

Selling your products and services online can not only augment your traditional sales channels but also become primary revenue. EBay has been a blessing to small businesses over the past decade but they are now facing issues with eBay’s policy changes that have become frequent. Now, having own sales platform is quite profitable when your online presence becomes more noticeable through e-Marketing and SEO. Existing services such as eBay, Amazon Marketplace, Craigslist can supplement your own e-commerce platform.

Platform Suitability
eBay Good for used items. If you sell at fixed price and want to compete on price alone, eBay is good place to be.
Amazon Marketplace Lower costs for sellers compared to eBay and suitable certain products such as books and electronics.
Craigslist Good venue for larger, more expensive used products, but doesn't provide seller protections or consider business sales needs.
Proprietary E-commerce Website Offers flexibility and greater price control and savings compared to other channels. Traffic is the key!


Pioneer InfoTech offers the following services as part of the e-commerce solution:

  • Customized Storefront Design
  • Integration of product catalogue
  • SSL Certificate Registration and Installation
  • Online Payment Gateway Integration
  • Usability and Design
  • Comparison Shopping
  • Visitor Conversions
  • Analytics and Tracking
  • Social Media
  • Offline Campaigns