Online Presence
Online presence is not really a choice anymore, but a necessity in today's marketplace. No company can afford to ignore the fact that online presence is a must have if they want to leave an impact on the prospect’s mind. The businesses without an online presence are missing out on lot of potential customers.
Why online presence?
- Reaching a global customer base: the Internet breaks down geographical boundaries and with help of search engines, people can now locate and buy products and services from every corner of the world.
- Intimate knowledge of your customers and visitors: Online presence makes it possible to understand visitor profiles and request them for providing you with their information to keep in touch with them which helps in cultivating long-term relationships.
- By automating a web site, a business can be open 24 hours a day, 7 days a week.
- With a professionally designed web site, it’s now easy for a small business on the Internet to have the appearance and credibility of being a large corporation.
- Low cost market research: A questionnaire on a web site, or by email, can test very quickly and inexpensively whether a product gets a good response
Key attributes of online presence
- Content - content is the principal reason people visit Web sites, so it must be original and engaging. The Web site should be well structured so that it is easy for both new and experienced users to find information quickly.
- Regular updates - the Web site must be regularly updated. New content should be highlighted and easy for regular visitors to find.
- Load time - the graphics and code behind the Web site should be optimized to ensure that the pages are fast to load, even for people with slow internet connections.
- Interoperability - the Web site must display properly and function correctly on a wide range of browsers and devices.
- Consistent user interface - the design and layout of the site should remain consistent throughout and should also include familiar navigational tools, for example, a site map, help pages, contact information and a site search.
